About the Role:

Burnt is looking for a creative, data informed Graphic Designer to own the visual output of our paid media and performance marketing engine. You'll be the engine behind our ad creatives — designing scroll-stopping static ads, motion graphics, and video content that drives real results. This isn't a brand-only role —you'll be designing with conversion in mind.

What You'll Do:

• Design and produce high-volume ad creatives across Meta, Google, TikTok, and YouTube — including static, carousel, and video formats

• Edit and produce short-form video ads and UGC-style content for paid social channels

• Develop creative concepts based on performance briefs, audience insights, and funnel stage (awareness, consideration, retargeting, conversion)

• Manage and iterate on creative libraries, ensuring assets are organised and up to date across all active campaigns

• Work directly with the performance marketing team to A/B test creative concepts and translate data feedback into design improvements

• Resize and adapt master assets for multiple placements and formats efficiently

• Stay ahead of platform-specific creative trends (Meta Reels, TikTok, YouTube Shorts) and ecommerce creative best practices

• Contribute to creative strategy sessions and brief interpretation

What You Bring:

• Graphic design experience, with a strong focus on paid digital advertising

• A portfolio demonstrating ecommerce ad creative — both static and video

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) and/or Figma

• Understanding of direct response design principles — you know what makes someone click

• Experience designing for Meta Ads, Google Ads, and TikTok Ads

• Ability to work at pace and manage multiple briefs simultaneously without sacrificing quality

• Strong attention to detail and an eye for copy-design hierarchy

• Bonus: experience with tools like Canva Pro, CapCut, or motion design tools

Nice to Have:

• Exposure to performance marketing metrics (CTR, ROAS, CPA) and how they inform creative decisions

• Experience in an agency or in-house ecommerce environment

• Basic video shooting or UGC coordination experience

Additional Information:

The position is full time (08:30 – 17:00)

Start Date: ASAP

Offices are based in Woodstock, Cape Town / moving to Milnerton soon.

We are super excited to hear from you and welcome our next member to the team!